Project: Graduate & MBA Programme Brochures for UCD Michael Smurfit Graduate Business School
Role: EN>CN Translator & Localization Partner
Scope of Work:
As a trusted translator for one of Ireland’s leading business schools, I was tasked with adapting key academic brochures to engage prospective Chinese students. This required precision in academic and business terminology, as well as sensitivity to the expectations of international education audiences.
- Graduate Courses Brochure: Translating detailed programme descriptions to ensure clarity, accuracy, and appeal for Chinese readers.
- MBA Programmes Brochure: Localizing complex business school content, highlighting programme strengths and international reputation.
- Student Engagement: Ensuring translations resonate with Chinese students by aligning with their academic aspirations and cultural context.
- Brand Alignment: Preserving UCD Smurfit’s prestige and positioning as a global leader in business education.
The Goal: To help UCD Smurfit Graduate Business School effectively connect with Chinese students, enhancing recruitment efforts and reinforcing its international brand presence.
A selection of webpages: