
Project: Ongoing Brand Localization for Porsche
Role: EN>CN Translator & Cultural Adaptation Specialist
Scope of Work: Working closely with Porsche’s China team, I am responsible for translating and culturally adapting a steady stream of content to keep the Chinese market engaged. This includes:
- Product & Technology: Announcements for new models and detailed feature descriptions.
- Brand & Heritage: Content showcasing Porsche’s legacy and design philosophy.
- Motorsport: Updates on race events and championship victories.
- Customer Experience: Materials related to Porsche services and ownership.
The Goal: To transform global brand messages into a locally relevant narrative, preserving the premium, high-performance essence of Porsche while ensuring clarity and impact for the Chinese consumer.
A selection of webpages:
- Michael Leiters 博士被任命为保时捷股份公司首席执行官(2025年10月20日)
- “点亮梦想”:保时捷全新社会举措,助力创业创新(2025年10月16日)
- 赛季收官之战: 亚洲保时捷卡雷拉杯即将竞逐新加坡(2025年10月2日)
- 保时捷股份公司确认产品战略调整最终方案(2025年9月22日)Backup Page
- 史上最强量产 911:新款保时捷 911 Turbo S 全球首发(2025年9月7日)Backup Page
- 亚洲保时捷卡雷拉杯首度登陆曼达利卡Pereira提前加冕年度总冠军(2025年8月24日)Backup File
- 自 2026 赛季起,保时捷客户车队将迎来性能优化的 911 GT3 R 赛车(2025年8月8日)Backup Page
Find out more at Porsche’s Newsroom.